Ola Electric's Strategic Expansion: Enhancing E-Scooter Service in India

Ola Electric, India's leading e-scooter manufacturer, has boosted service centre capacity by over 30% nationwide. The company has increased its service network and hired more technicians to address backlogs. With Ernst & Young's strategic assistance, Ola aims to enhance its after-sales service, holding a 30% market share.

Ola Electric, India's foremost e-scooter manufacturer, is significantly expanding its service centre capacity across the country by over 30% in an effort to improve the after-sales experience for its customers, according to sources.

The Softbank Group-backed company, which holds nearly a third of India's e-scooter market share, has established more than 50 new service centres and recruited over 500 service technicians. This expansion aims to smooth operations and eliminate existing backlogs.

Strategic service adjustments are underway in collaboration with Ernst & Young, focusing on refining and optimizing service processes. This initiative follows reports of demand surpassing the capacity at some centres.

(With inputs from agencies.)