TDK Powers Up: From Cassette Tapes to Formula E Innovation

TDK, a major Apple supplier, partners with McLaren Racing in Formula E to boost its presence in the electric vehicle sector. Known for smartphone batteries and cassette tapes, TDK intends to supply components like inverters and sensors for EVs, marking a strategic expansion into the automotive industry.

In a bold move to expand its footprint in the electric vehicle sector, renowned Apple supplier TDK has teamed up with McLaren Racing in Formula E. The Japanese components titan, a dominant force in global smartphone battery supply, is steering its focus towards the burgeoning EV market by offering inverters and sensors.

TDK's technology currently powers Nissan e-4ORCE 05 cars under McLaren, marking a pivotal step towards its ambition to bolster its presence in the EV supply chain. Taro Ikushima, CEO of TDK's Electronic Components Business Company, emphasized the significance of collaborating with Formula E for cutting-edge technological advancements in this sector.

While TDK's automotive components sector constitutes a significant portion of its sales, the shift towards Formula E underscores the growing intrigue in electric racing circuits. Despite Toyota's prediction of EV market saturation, TDK sees prospects with hybrids and electric vehicles significantly boosting demand for advanced ceramic components.

(With inputs from agencies.)