Green Antennas: Prose Technologies' Path to Growth in India

Prose Technologies expects its India business to grow by 10-12% yearly in the next three years. The company aims to drive growth through 4G and 5G expansions and by introducing 'green' antennas. These efficient antennas are seen as key to capturing market share in both India and Europe.

Telecom equipment giant Prose Technologies anticipates a significant boost in its Indian market operations, projecting a 10-12% annual growth over the next three years. The company forecasts approximately Rs 670 crore in revenue this fiscal year, largely driven by expanding 4G and 5G networks.

Arshad Fakhri, President for the India Region at Prose, revealed that the current network upgrades by top telecom operators, including Reliance Jio, Bharti Airtel, and Vodafone Idea, are expected to fuel substantial growth. Key to this strategy is the introduction of green antennas, which operate at an 85% efficiency level, distinctively higher than the traditional 65%.

The demand for these eco-friendly technologies is high, particularly in Europe, where they fetch a 25% premium. Prose is optimistic about scaling production in Pune, anticipating the reduction in costs will appeal to Indian operators, enhancing the partnership potential in the coming months.

(With inputs from agencies.)