Amazon's Winning Formula in India's Quick Commerce Landscape

Amazon focuses on customer satisfaction over competition in India's quick commerce sector. By offering broad selections at fast speeds, Amazon Prime sees sustained growth. The company invests heavily in making its services quicker and more convenient, emphasizing innovation for Indian and global markets.

Amid a surge of quick commerce companies in India, Amazon reaffirms its customer-centric strategy, claiming its Prime service offering the largest selection at the fastest speeds is a 'winning' formula in the local market.

Jamil Ghani, Amazon Prime Vice President, notes that India's rapid economic and digital growth is a major opportunity. Amazon invests significantly to enhance its Prime program's efficiency, committing to innovation for both local and global markets.

Despite rising competition, Amazon is intent on broadening its selection while increasing delivery speed and convenience. The company reports strong engagement and membership growth, highlighting India's crucial role in its global strategy.

(With inputs from agencies.)