Samsung Surges to Smartphone Sales Dominance Amid Festive Frenzy

Samsung captured a 20% share of the smartphone market in volume during the first phase of the festive sales season, with over 10 lakh iPhones sold. Their growth was fueled by strong online sales and sponsorship during major sales events. Apple's iPhone 15 also saw significant sales.

Samsung surged to the top of the smartphone market during the initial phase of the festive season, capturing a substantial 20% market share by volume, according to Tech Insights. The period marked high sales activity, particularly online, as consumers showed robust interest in new models.

Strong participation in sales events on platforms like Flipkart and Amazon further boosted Samsung's presence, enabling a 17% year-on-year growth in sales units during the first wave compared to 2023. Meanwhile, Apple emerged as a notable contender, holding 16% market share with impressive iPhone 15 sales.

The festival season's initial wave saw considerable engagement, though offline sales were initially lower due to regional observances such as Shradh. However, states like West Bengal and Gujarat reported stronger performance, preparing for prominent festivals.

(With inputs from agencies.)