PayU Unveils Breakthrough Payment Solutions at Global Fintech Festival 2024

At the Global Fintech Festival 2024, PayU introduced its latest advanced payment solutions and key industry collaborations. These innovations include fraud detection tools, engagement solutions, streamlined card token sharing, and automated reconciliation features, all aimed at enhancing the digital payments ecosystem for businesses and consumers.

At the Global Fintech Festival 2024, PayU, a prominent digital financial services provider in India, announced the launch of its most advanced and innovative payment solutions, alongside numerous industry-leading collaborations. These new offerings align with PayU's refreshed brand identity, which underscores its commitment to innovation, trust, and customer focus.

Major product announcements included the AI-powered PayU Protect Plus for fraud detection, the PayU Prepaid Edge PPI Suite for customer engagement, and Push Provisioning Solution in partnership with Mastercard, Visa, and RuPay for secure card token sharing. Other notable products were FlashPay for biometric authentication, ReconX for automated reconciliation, and Maximizer for optimizing payment routing.

Strategic partnerships with Mastercard to deploy fraud risk assessment solutions, and with Amazon Pay to integrate BNPL service Amazon Pay Later, were also highlighted. These collaborations and innovations reflect PayU's mission to address financial service challenges through groundbreaking solutions, ultimately empowering both businesses and consumers in the dynamic payments environment.

(With inputs from agencies.)