Experian India Launches AiDRIAN to Combat Financial Fraud in Real-Time

Experian India has introduced AiDRIAN, an advanced fraud detection tool. The platform uses device profiling and self-learning capabilities to detect and prevent potential fraud in real-time, minimizing financial losses and improving customer experience. It integrates with existing systems, reduces manual reviews, and supports a restricted data-sharing network.

Experian India, well-known for its leadership in data and technology solutions, has launched AiDRIAN, a sophisticated tool designed to detect potential fraud at its origin. This innovative software will help prevent financial losses in real-time and enhance customer experience, significantly reducing the need for manual reviews.

In light of the findings from Experian's 2024 Future of Fraud Forecast report, which reveals that nearly 70% of businesses have experienced increased fraud losses, AiDRIAN offers a crucial solution. The tool uses device profiling by analyzing over 150 device parameters to create unique device IDs, identifying anomalies and providing real-time protection. Its self-learning capabilities ensure it adapts to emerging fraudulent tactics.

Manish Jain, Country Managing Director of Experian India, emphasized the financial industry's growing challenges due to rising fraud incidents. Jain noted that AiDRIAN aims to differentiate legitimate customers from fraudsters, thereby reducing false positives and supporting revenue growth. The tool also plans to introduce a Closed User Group for sharing fraud-related information, aiding in cross-platform fraud detection and prevention.

(With inputs from agencies.)