UFO Moviez Unveils ProCAT: Revolutionizing Cinema Advertising with Data-Driven Insights

India’s leading in-cinema advertising player UFO Moviez has launched ProCAT, a new web-based platform providing data-driven insights for advertisers. This platform aims to enhance campaign planning and evaluation, offering estimated performance data on movies and audiences by location. It also helps measure campaign ROI and targets the audience more effectively.

In a significant move, UFO Moviez, a frontrunner in in-cinema advertising, has rolled out ProCAT, a cutting-edge platform designed to provide data-driven insights for advertisers.

Using the latest technology and advanced data analysis, ProCAT aims to allow advertisers to create highly targeted and impactful campaigns. UFO Moviez emphasized the platform's ability to share performance estimates for movies and audience metrics across different geographies.

The initiative aids precise campaign planning, helping advertisers measure audience engagement and assess ROI effectively. UFO Moviez, through strategic alliances, seeks to expand its footprint to over 4,000 screens this fiscal year, reinforcing its leadership position in India.

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