Tata Capital Slashes CPC by 35% with Quora Ads

Tata Capital Limited utilized Quora Ads to reduce its cost-per-click (CPC) by 35%. The campaign targeted relevant Loan and Finance topics on Quora, reaching 4.8 million users and achieving high engagement rates. The success underscores Quora's potential in digital marketing for engaging high-intent audiences efficiently.

Tata Capital Limited has significantly reduced its cost-per-click (CPC) by 35% through strategic use of Quora Ads, emerging as a notable example in the digital marketing landscape.

Targeting pertinent topics within the Loan and Finance categories, Tata Capital reached an audience of 4.8 million, achieving high engagement and click-through rates. This illustrates the effectiveness of Quora's platform in engaging high-intent users.

Kaushik Chakraborty of Tata Capital remarked on the campaign's strategic value and efficiency in meeting their objectives. Gurmit Singh from Quora APAC and MEA also commended Tata Capital's approach, emphasizing the potential cost efficiencies in digital advertising.

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