Businesses Embrace AI for Sustainable Innovation Amid Challenges, Study Reveals

A recent Dell Technologies Innovation Catalyst Research study highlights the increasing focus on sustainability among businesses in the Asia Pacific and Japan. Despite challenges, many are leveraging AI to enhance sustainable practices. The study notes significant reliance on third-party tech vendors to execute these sustainability initiatives effectively.

Bengaluru, Karnataka, India – A recent Dell Technologies Innovation Catalyst Research study sheds light on how businesses in the Asia Pacific and Japan are intensifying their sustainability efforts. The research shows that 70% of respondents prioritize sustainable products, while 54% use data to understand and reduce their environmental impact. However, 67% confessed struggling to meet environmental challenges.

Artificial Intelligence (AI) is playing a crucial role in these strategies, though its high energy consumption raises concerns. Nearly six in 10 Indian respondents worry that AI might compromise sustainability. Nonetheless, over 9 in 10 Indian businesses are aware of the environmental regulations they must adhere to, with 56% admitting that driving sustainable innovations is a work in progress.

Collaboration with third-party technology vendors is pivotal, with 86% of Indian respondents seeking their help to meet sustainability goals. The study calls for more transparency and accountability in partnerships, as 95% expect their tech vendors to have clear sustainability goals and responsible practices. This report surveyed 6,600 respondents globally, highlighting a strong drive towards an eco-friendly business future.

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