Samsung to showcase 15 new innovative C-Lab projects at CES 2024

At the upcoming CES 2024 tech show, Samsung Electronics will showcase new innovative projects developed from its C-Lab, an in-house idea incubation program that encourages a creative corporate culture and nurtures innovative ideas from the company's employees.

During the showcase, Samsung will highlight 15 startups and projects - the highest number the company has ever featured.

"The goal of the C-Lab program is to elevate a platform for startups to grow and flourish. CES is the perfect venue for these exciting companies and projects to show major tech players that they belong on the global stage," Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics.

Since the program's inception in 2012, Samsung has nurtured about 870 startups and projects including 475 through C-Lab Outside and 397 through C-Lab Inside.

Startups selected for the C-Lab Outside program receive full support including office workspaces, customized development programs and investment along with business cooperation from Samsung. At CES 2024, Samsung will exhibit 10 startups selected and supported by the C-Lab Outside program.

Further, the CES 2024 exhibit will feature two C-Lab Inside projects from the healthcare and pet-tech sectors that are currently being fostered in-house. At CES, three C-Lab spin-off startups will also showcase their innovative products. Introduced in 2016, the C-Lab spin-off program allows C-Lab Inside projects with high market potential to be launched as fully-fledged startups.

Samsung will showcase its C-Lab projects at Eureka Park at the Venetian Expo in Las Vegas, the main exhibition space for startups at the world’s biggest tech show.