Amazon India and UP Police team up to tackle menace of online shopping scam

In a significant effort to tackle the rising menace of online shopping scams, Amazon India has joined forces with the Uttar Pradesh Police for a consumer education and awareness campaign called #MissionGraHAQ. The initiative aims to spread awareness and educate consumers about safe online shopping practices, and protect them from bad actors.

The partnership will explore several joint initiatives including social media campaigns, interactive workshops, and awareness activities to prevent financial fraud. One of the primary focus areas of this partnership is enhancing online safety for women.

"Amazon is excited to join forces with the Uttar Pradesh Police to promote awareness on online scams and frauds. This association will help us deliver on our shared mission of enhancing online safety and promote a trustworthy digital space. Internet is now seamlessly integrated into our everyday lives and, it is imperative to forge such private-public partnerships to build defence against bad actors. This collaboration will not only educate a large consumer base and but also enable us to identify to foster a secure digital experience," said Chetan Krishnaswamy, Vice President, Public Policy at Amazon India.

This collaboration will complement Amazon India's existing consumer education initiative, 'Mission GraHAQ,' which has been actively promoting safe online shopping practices and consumer rights. As part of their joint efforts, Amazon and the UP Police have planned several projects. These include consumer awareness campaigns, educating women on identifying online fraudsters, promoting safe use of e-commerce platforms and social media, and preventing online scams and frauds.

"Our partnership comes at a time when we are witnessing a significant surge in online transactions post-Covid, courtesy convenience of online shopping and UPI payment infrastructure. There's an increased need for consumers to be vigilant and our joint initiatives will help us do just that," said Prashant Kumar, Special DG Law & Order, Uttar Pradesh.