Samsung and Xbox team up with dedicated gaming areas across Microsoft’s London and New York Experience Centers

Samsung, in partnership with Xbox, has launched a new "Gaming Zone" at Microsoft's London and New York Experience Centers, which offers free-to-play gaming exclusively on Samsung screens.

At this dedicated gaming space, gamers can play their favourite Xbox games on the Samsung Gaming Hub - an all-in-one game streaming discovery platform.

Multiple Samsung Smart TVs and gaming monitors have been installed in the MEC to provide an exciting and unique gaming experience at the Gaming Zone in both London and New York City.

 The Gaming Zone has three dedicated gaming areas:

• Cloud Gaming Zone featuring 55-inch Neo QLED Smart TVs for game streaming via the Samsung Gaming Hub. Visitors can instantly play the biggest games from Xbox and other top gaming partners with no downloads, storage limits or console required. Just switch on your TV and play.
• Living Room Zone showcasing three 98-inch Neo QLED 4K HDR Smart TVs in London and an 85-inch Neo QLED 8K TV at the store entrance in New York.
• Tournament Zone featuring 24-inch Odyssey G3 Gaming Monitors (London) and 27-inch Odyssey G5 Gaming Monitors (New York) to give gamers the option to play games on Xbox Game Pass or Xbox console, providing flexibility for all gamers.

"It is a great pleasure to work with Microsoft to deliver the impressive experience of Samsung Gaming Hub to global gamers. Samsung Gaming Hub has been incorporated into Samsung Smart TVs and monitors demonstrating the evolution of the Samsung screen experience. Samsung will continue to advance this incredible service to attract global gamers by expanding its partnerships and innovative technology," said Sangsook Han, Executive Vice President of the Visual Display Business at Samsung Electronics.

Samsung Gaming Hub users can instantly play thousands of games from Xbox, Amazon Luna, NVIDIA GeForce NOW and Utomik, with Antstream Arcade and Blacknut coming later this year. It is available in select countries including Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.S. and the U.K.