London Lions Aim for Global Basketball Glory

The London Lions basketball team, guided by CEO Lenz Balan, aims to become a global brand. Rescued from financial collapse by Tesonet, they plan for a new arena in London to boost their competitiveness and sustain operations. Balan envisions a vibrant future for British basketball.


Devdiscourse News Desk | Updated: 28-03-2025 21:23 IST | Created: 28-03-2025 21:23 IST
London Lions Aim for Global Basketball Glory
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The London Lions, under the ambitious leadership of chief executive Lenz Balan, aspire to elevate themselves into a global basketball powerhouse, capable of competing against Europe's elite in a state-of-the-art arena.

Saved from collapse after a pivotal acquisition by Lithuanian tech firm Tesonet, the Lions are now planning a purpose-built stadium in London, supported by the city's mayor. Despite setbacks, such as financial challenges faced under previous American ownership, Balan remains optimistic about the future of the team and the sport in Britain.

Balan believes that a dedicated arena is crucial for creating a sustainable business model and attracting talent from prominent leagues like the NBA. With strong investor backing, he is confident that the Lions can become a cornerstone of Super League Basketball, contributing to the growth of British basketball on a global scale.

(With inputs from agencies.)

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