UFC and Parimatch Kick-Off New Era of Sports Betting Partnership in Asia

UFC and Parimatch announce a marketing partnership, making Parimatch the Official Sportsbook and Betting Partner of UFC in Asia. This collaboration aims to engage fans through strategic brand activation and original content, enhancing experiences around UFC events and Asia's digital platforms.

UFC, the leading mixed martial arts organization, has formed a new marketing partnership with Parimatch, an international iGaming brand, appointing Parimatch as UFC's Official Sportsbook and Betting Partner in Asia. The partnership debuted at UFC FIGHT NIGHT: EDWARDS vs. BRADY, featuring strategic brand activation by Parimatch.

This collaboration focuses on leveraging UFC's promotional assets to extend Parimatch branding in the globally recognized Octagon and through content delivered to UFC's large digital audience in Asia. More than 17.5 million users in the region are set to experience enhanced engagement with the brand.

Kevin Chang from UFC expressed excitement over the extended partnership, highlighting its role in supporting local athletes and offering more thrilling experiences to fans. Meanwhile, Parimatch owner Sergei Portnov emphasized the shared values of both organizations in delivering unforgettable moments to UFC fans.

(With inputs from agencies.)