Cricket Mania Unleashed: Parimatch's Roaring Roadshow Captivates Kolkata

The Indian T20 League's 18th edition started with a thrilling match between Kolkata Knight Riders and Royal Challengers Bangalore, accompanied by a vibrant Parimatch roadshow led by LAKHY THE TIGER in Kolkata. The roadshow included a 15-kilometer journey, interactive fan engagement, and the opportunity to enter a grand tournament.

The Indian T20 League's 18th season launched with an exhilarating opening between Kolkata Knight Riders and Royal Challengers Bangalore. Amplifying the cricket fever, Parimatch's iconic Brand Hero, LAKHY THE TIGER, spearheaded a dynamic roadshow across Kolkata.

Kickstarting on March 22, the roadshow traveled 15 kilometers, making significant stops from Victoria Memorial onward. A team of ten bikers dressed in the brand's signature yellow-and-black transformed the streets into a live cricket festival, distributing 3,000 flyers resembling T20 match tickets at each stop. The effort offered fans a chance to win a Porsche through the 'JEET KA TYOHAAR' Grand Tournament.

The event, a social media sensation, allowed fans to engage by snapping selfies and sharing moments, further amplified by a preceding rooftop fan event with ambassador Sunil Narine. As the season progresses, Parimatch promises even more engagement and surprises.

(With inputs from agencies.)