FIFA's Club World Cup Scoring With New Sponsorship

FIFA has secured a deal with sponsor AB InBev to promote Budweiser and Michelob Ultra at the Club World Cup in the U.S. next year. The event will feature 32 teams and test NFL stadiums. Longtime sponsors Coca-Cola and Adidas remain, but no separate financial terms for the Club World Cup have been disclosed.

FIFA has announced a significant sponsorship agreement with AB InBev, a long-term partner, for the promotion of Budweiser and Michelob Ultra brands during the upcoming Club World Cup in the United States.

The financial details of the sponsorship deal remain undisclosed, but it includes promotional player-of-the-match awards. The global brewing titan joins forces with China's Hisense, another existing FIFA sponsor, to participate in separate agreements for the revamped 32-team club event.

Despite these developments, FIFA’s longtime supporters, Coca-Cola and Adidas, have not made additional financial commitments to the tournament. Scheduled from June 15 to July 13, the event will utilize NFL stadiums across 11 U.S. cities, serving as a precursor to the 2026 men's World Cup co-hosted with Canada and Mexico.

(With inputs from agencies.)