Nike Veteran John Slusher Takes Helm of LA28 Commercial Drive

John Slusher, formerly of Nike, will lead the commercial efforts for the 2028 Los Angeles Olympics as CEO of U.S. Olympic and Paralympic Properties. The organization is tasked with achieving $2.5 billion in sponsorships. Recent deals and the success of the Paris Games bolster its prospects.

Nike executive John Slusher is transitioning to a pivotal role in the Olympic domain as he heads the commercial ventures for the 2028 Los Angeles Olympics.

Appointed as CEO of U.S. Olympic and Paralympic Properties, a collaborative venture encompassing the U.S. Olympic and Paralympic Committee and the LA Games, Slusher will manage sponsorships, ticket sales, and hospitality efforts.

Previously vice president of global sports marketing at Nike, Slusher joins a team that aims to secure $2.5 billion in sponsorships, a target that is already 65% complete, according to LA28 CEO Reynold Hoover. Recent partnerships include Dick's Sporting Goods, Cisco, and Cedars-Sinai, positioning the games strategically after the successful Paris Olympics.

(With inputs from agencies.)