Cricket's Olympic Comeback: East Coast May Host 2028 Games for Indian Viewership

The 2028 Los Angeles Olympics may feature cricket competitions on the U.S. East Coast to attract Indian viewers and leverage the sport's local appeal. Cricket, returning to the Olympics after 128 years, could benefit from venues used in the T20 World Cup, aiming for significant financial savings.

Cricket competitions during the 2028 Los Angeles Olympic Games could potentially be held on the East Coast of the United States, according to Casey Wasserman, chair of the host committee. This move targets the massive Indian audience and taps into the sport's American market.

Cricket is set to return to the Olympics after a 128-year hiatus, in the T20 format. Although venues are yet to be finalized, staging events on the East Coast would offer a favorable viewing time for Indian audiences compared to the time difference on the West Coast.

The idea aligns with how Olympic events have been managed before, such as during the Paris Olympics, where some events were held far from the main city. The host nation seeks about USD 150 million in savings by utilizing existing infrastructure, as stated by Wasserman in a previous statement.

(With inputs from agencies.)