NBA Secures $76 Billion Media Rights Deal with Amazon Prime

The NBA has chosen not to continue its $1.8 billion-per-year deal with Warner Bros. Discovery, opting instead to partner with Amazon Prime Video. This change is part of an 11-year media rights agreement with Disney, NBC, and Amazon worth approximately $76 billion. WBD's offer did not match Amazon's terms.

The NBA announced it will not extend its $1.8 billion annual deal with Warner Bros. Discovery, opting instead for a new partnership with Amazon Prime Video. This decision marks the end of nearly four decades of NBA games on TNT.

The league has approved a series of media rights agreements with Disney, NBC, and Amazon Prime Video, which collectively will be worth around $76 billion over 11 years. These deals, approved by the NBA's Board of Governors last week, are close to being finalized.

Warner Bros. Discovery had a five-day window to match part of the deal but failed to do so accurately, according to the NBA. "Warner Bros. Discovery's proposal did not match Amazon Prime Video's offer. Our main goal has been to maximize the accessibility of our games for fans. This new arrangement with Amazon complements our existing packages with Disney and NBCUniversal, all of which are dedicated to promoting the league and enhancing the fan experience," the NBA stated.

(With inputs from agencies.)