Rugby Australia's Strategic Overhaul: ACT Brumbies Integration
Rugby Australia (RA) will oversee the ACT Brumbies' high performance and commercial operations to strengthen the sport's finances and the Wallabies' performance. The ACT & Southern New South Wales Rugby Union agreed to this transfer as part of RA's strategic reset. The integration aims to deliver better results and retain the Brumbies in Canberra.
Rugby Australia (RA) is set to manage the ACT Brumbies' high performance and commercial operations as part of a broader initiative to enhance the sport's financial stability and improve the Wallabies' competitive edge. The ACT & Southern New South Wales Rugby Union (ACT&SNSWRU) announced on Tuesday their agreement to transfer operational control to RA.
This move makes ACT&SNSWRU the second provincial union to participate in RA's 'strategic reset,' following the New South Wales Waratahs and NSW Rugby Union's decision last November. The Brumbies' integration ensures that the Super Rugby team, along with its elite women's side, will remain in Canberra.
The ACT&SNSWRU will still handle community game development in their region. The restructuring follows the recent exclusion of the Melbourne Rebels from Super Rugby due to significant debt. Meanwhile, the Queensland Reds and Western Force have yet to join RA's integration. RA's efforts are crucial for reinforcing Australia's presence in global rugby, especially after the Wallabies' early World Cup exit in France last year.
(With inputs from agencies.)
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