Union Minister Reviews Preparations for Swachhata Hi Seva 2024

Union Housing and Urban Affairs Minister Manohar Lal reviewed the preparations for the Swachhata Hi Seva (SHS) campaign 2024. The nationwide cleanliness initiative begins on September 17 and ends on October 2. The campaign, emphasizing public participation, celebrates a decade of promoting cleanliness since its start in 2014.

Union Housing and Urban Affairs Minister Manohar Lal on Friday chaired a high-level meeting to review the preparations for the upcoming Swachhata Hi Seva (SHS) campaign 2024.

During the meeting, Lal highlighted the importance of active government participation at all levels and encouraged nationwide citizen engagement in the campaign, according to an official statement.

The 15-day nationwide cleanliness initiative will be launched on September 17 and culminate on October 2, with several preparatory events starting on September 14.

This year's campaign commemorates a decade of the Swachhata Hi Seva initiative, an annual event initiated in 2014 in honor of Gandhi Jayanti.

The campaign aims to mobilize millions of citizens through activities promoting cleanliness as a behavioral norm, summarized as 'Swabhav Swachhata, Sanskar Swachhata'.

Key components of the campaign include public participation (Jan Bhagidari), achieving cleanliness, and recognizing the contributions of Safai Mitras, sanitation workers, and other stakeholders.

The campaign will see extensive participation from district administrations and state governments, ensuring a nationwide coordinated effort.

Minister Lal emphasized that the campaign's success relies on the collective efforts of government officials, NGOs, corporates, and citizens. He expressed confidence in the 2024 campaign contributing significantly to India's cleanliness and hygiene mission.

(With inputs from agencies.)