UNDP launches new series of stamps to support 'Don’t Choose Extinction' campaign

“Frankie the Dino” is the hero of the climate and inequality action campaign “Don’t Choose Extinction” which was launched by UNDP in 2021.

The United Nations Postal Administration and United Nations Development Programme (UNDP) announced today the launch of a new series of stamps in support of the “Don’t Choose Extinction” campaign. The three stamp sheets feature Frankie the Dino, the campaign CGI-generated dinosaur hero, addressing world leaders about the climate emergency in the General Assembly Hall of the UN Headquarters in New York. Each stamp sheet has a QR code that, when scanned, will launch a video of Frankie’s speech to world leaders. The stamps were designed by Rorie Katz of the UNPA, and can be purchased online at unstamps.org/shop/dont-choose-extinction/

“Frankie the Dino” is the hero of the climate and inequality action campaign “Don’t Choose Extinction” which was launched by UNDP in 2021. The campaign advocates for reform of fossil fuel subsidies, decarbonization and accelerated climate action. In 2023 over $700 billion will be spent across the globe on these harmful subsidies that are a major hindrance to decarbonization and the transition to a green economy.

The “Don’t Choose Extinction” campaign was created in partnership with Activista, a multiple-award-winning creative agency, and features Frankie the Dino, a computer-generated Utahraptor dinosaur bursting into the iconic General Assembly Hall, telling an audience of shocked and slightly terrified delegates and dignitaries that “it is time humans stopped making excuses and started making changes” to address the climate emergency. The film instantly became a cultural phenomenon and a rallying cry for climate action. 

The campaign film has been viewed by more than 2.2 billion people across the world to date and gained more than 4,000 media mentions across the globe. The original short film was voiced in 39 languages and features famous actors from around the world, including Jack Black (English), Eiza González (Spanish), Nikolaj Coster-Waldau (Danish), and Aïssa Maïga (French). It has been translated into more than 60 languages.

Boaz Paldi, UNDP Chief Creative Officer at UNDP said that campaign hero appearing on UN stamps is an impressive step forward for the fight for global action around the climate crisis. “We are very honored to have Frankie the Dino featured on official UN stamps. Beyond the recognition of the Don’t Choose Extinction campaign, this is an important reminder that all of us must take urgent climate action,” Paldi said.