Axis My India's Strategic Overhaul After Polling Missteps

Axis My India, led by Pradeep Gupta, has revamped its polling strategy after missteps in Indian elections. Doubling efforts in Maharashtra and Jharkhand, the agency aims to rectify errors. Despite accurate US predictions, Gupta has no international expansion plans, focusing instead on refining methods and resource deployment.

Axis My India has undertaken a major overhaul of its polling strategy following setbacks in the recent Lok Sabha and Haryana Assembly elections. The agency, steered by Pradeep Gupta, has doubled its on-ground presence in Maharashtra and Jharkhand to boost accuracy in its exit poll surveys.

Gupta, who successfully predicted the US election results, emphasized that although international interest has grown, he currently has no plans to expand beyond India. Instead, he focuses on improving the quality and reliability of the agency's analyses as upcoming elections draw near.

Despite criticisms over previous errors, Gupta remains optimistic about future endeavors. He noted that with improved resource deployment and refined methods, Axis My India is set to deliver more precise polling outcomes for the upcoming Maharashtra and Jharkhand elections.

(With inputs from agencies.)