Senate Commerce Committee Blocks AI Disclosure Rule for Political Ads

The U.S. Senate Commerce Committee has rejected a proposal preventing the FCC from requiring AI-generated political ads to disclose their origin. Despite this, the FCC has already proposed new disclosure rules open for public comment until mid-October, with implementation unlikely before the November presidential election.

The U.S. Senate Commerce Committee on Wednesday rejected a bid to bar the Federal Communications Commission (FCC) from mandating that broadcast radio and television political advertisements disclose whether their content is generated by artificial intelligence (AI).

Earlier this month, the FCC voted to propose these new disclosure rules and has opened the proposal for public comment until mid-October. The committee's decision means the proposal will continue to be reviewed by the public and stakeholders.

Senator Maria Cantwell noted that the FCC is unlikely to finalize these rules before the November presidential election, leaving some uncertainty about the regulations governing AI-generated political advertisements during the upcoming campaign season.

(With inputs from agencies.)