Sharmila's Kadapa Campaign Resonates with YSR's Legacy through Recorded Voice

Sharmila Reddy, daughter of late YSR, campaigns for Congress in Kadapa, invoking her father's legacy. She faces her cousin, Avinash Reddy of YSR Congress, accused of murder. Sharmila uses her father's recorded voice to connect with voters, while accusing her brother, CM Jagan Mohan Reddy, of aligning with BJP. Her campaign focuses on her father's popularity and positioning BJP as the primary opponent. Kadapa, with 17 lakh electors, has been a Congress stronghold until 2014.

In the high-stakes battle for the Kadapa parliamentary constituency, Congress leader Y S Sharmila Reddy is leaving no stone unturned to woo voters by invoking the political legacy and popularity of her late father, the iconic Y S Rajasekhara Reddy (YSR), the former Chief Minister of united Andhra Pradesh.

Sharmila, who merged her party into the Congress ahead of elections, is taking on her cousin Avinash Reddy, the YSR Congress candidate accused in the murder case of their uncle and the party's senior leader, Y S Vivekananda Reddy.

As Sharmila campaigns in the bylanes and streets of Proddatur, one of the seven assembly segments under the Kadapa Lok Sabha seat, crowds swell to cheer the state Congress president when they hear the recorded voice of her father, who tragically died in a helicopter crash in September 2009.

''Namaste amma (mother), akka (sister), and paapa (child). Namaste, namaste to all,'' the former CM's voice greets the crowds, especially in the Muslim-dominated Jinha Road area. After the recorded voice stops, the party's election song ''O Sharmila, O Sharmila'' plays like a Tollywood hit, sending the gathering into a frenzy.

Standing atop an open vehicle adorned with party posters, Sharmila addresses the gatherings, repeating the lyrics of her election song, suggesting she was introduced to politics like a sword forged in fire. ''I am the daughter of Dr Rajasekhara Reddy. Vote for me, make me victorious,'' she urges as the crowd in Darga Bazaar cheers.

Sharmila accuses her opponent, Avinash Reddy, of being involved in the murder of her uncle and YSR Congress leader Vivekananda Reddy.

''The CBI has named Avinash Reddy as an accused, but he is my opposing candidate. You should decide if you will vote for someone accused of murder or for me, the daughter of Rajasekhara Reddy, who always fought for the rights of the people,'' she tells the crowd.

As her vehicle passes through another street of Proddatur, Sharmila occasionally waves and says ''Namaste'' to a large number of women voters, some burka-clad, while moving through the narrow streets.

At one stop, after her father's recorded voice greets the crowd, she takes a dig at her brother, Y S Jagan Mohan Reddy, the incumbent Chief Minister, accusing him of aligning with the BJP and TDP chief and former CM Chandrababu Naidu.

Sharmila again takes the mic and says, ''This morning, I gifted a mirror to my brother to see his face in it and asked him if he saw himself or TDP chief Chandrababu Naidu, who he has been claiming is funding my election and the campaign. He is obsessed with Naidu.'' ''I would like to tell you all that you should vote for Congress as this is the only party that is looking for change. Both Naidu and my brother Jagan are aligned with the BJP, so whoever you vote for will ultimately benefit the BJP. If you want to vote against the BJP, then you should vote for Congress,'' she adds.

Again, her father's voice comes on, a well-thought strategy to re-establish a deep connect with the people who have not yet forgotten their poor and farmer-friendly leader. It's a voice that was recorded in the 2004 campaign. The iconic leader Rajasekhara Reddy is no more, but his voice lives on.

As the dusk falls, Sharmila winds up her campaign appealing people to bless her and vote for Congress on May 13 polling day.

Sharmila has already covered all seven constituencies falling under the Kadapa parliamentary segment once.

The Congress is contesting 23 out of the 25 parliamentary seats in Andhra Pradesh, while its allies, the CPI and CPM, are contesting one seat each as part of the India bloc.

For the 175 state assembly elections, the Congress has fielded candidates from 157 constituencies, while the CPI, CPM, and CPI (ML) are contesting the remaining seats as part of the India bloc.

Sharmila's campaign in the high-stakes Kadapa battle is a calculated effort to leverage her father's enduring popularity and project herself as the rightful custodian of his political legacy. Her strategy involves capitalising on Reddy's voice recordings to forge an emotional connect with the people, while simultaneously positioning the BJP, which she accuses her brother and Naidu of aligning with, as the main opponent to rally against.

There are about 17 lakh electors in Kadapa Lok Sabha segment, dominated by women voters of about 9 lakh. This constituency remained a Congress bastion till YSR Congress emerged victorious in 2014.

(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)