Zimbabwe unveils ‘China Ready Training Program’ to enhance arrival of Chinese tourists

Zimbabwe has unveiled the China Ready Training Program in order to enhance tourist arrivals from the Asian nation which spent over USD 100 billion globally in outbound tourism expenditure in 2018. The country, however, took a small chunk of the Chinese global visits by welcoming over 19,000 visitors in 2018.

Zimbabwe joins more than 45 countries that have been certified by China Ready in guaranteeing memorable experiences for Chinese visitors and tourists, the state-owned Herald newspaper reported on April 4. Minister of Environment, Tourism and Hospitality Industry Prisca Mupfumira said tourist arrivals from China had increased tremendously over the years.

"Anyone ignoring China at this moment can do so at their own peril given that the country is now globally acknowledged as a vital source market," she said. "On the home front, Zimbabwe tourist arrivals from China grew from 14,407 arrivals in 2017 to 19,428 in 2018. The country is definitely destined for better prospects now that we have taken a giant step as a destination to become China Ready," she added, as reported by Xinhua.

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