Sipping Peace: Starbucks Brews on Cold War's Edge

A new Starbucks cafe has opened near the Demilitarized Zone between South and North Korea, offering visitors a rare view of the heavily militarized border. Located near Gimpo, South Korea, the store aims to shift the area's perception from tension-filled to a tourist destination, despite ongoing regional hostilities.


Devdiscourse News Desk | Updated: 29-11-2024 14:57 IST | Created: 29-11-2024 14:19 IST
Sipping Peace: Starbucks Brews on Cold War's Edge
Representative Image Image Credit: Wikipidea

In an intriguing blend of commerce and geopolitics, Starbucks has inaugurated a new café, positioned near the Demilitarized Zone between South Korea and North Korea. This location allows patrons to view the militarized border while enjoying their favorite coffee blends.

The opening, which drew hundreds of visitors, took place on Friday near the city of Gimpo, northwest of Seoul. This U.S. coffee giant's latest venture seeks to redefine the perception of a region known for tension, offering a new point of interest for global tourists.

The café, despite being in a less fortified section compared to other spots along the border, underscores ongoing cross-border tensions, such as recent threats and retaliatory actions between the Koreas. Nonetheless, local officials hope that the café will transform the image of the area.

(With inputs from agencies.)

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