Results from the latest International Visitor Survey (IVS) confirm that international tourism is steadily rebounding, contributing significantly to New Zealand’s economy. According to Tourism and Hospitality Minister Matt Doocey, the survey reveals that in the June quarter alone, international tourism added $2.6 billion to the economy, marking a 17 percent increase from the previous year.
Over the year leading up to June 30, international visitors contributed a total of $11.6 billion, making tourism the second-highest export earner after dairy. "International tourism is a key part of the Government’s plan to rebuild the economy," Minister Doocey stated. "Today’s data confirms that international tourism is continuing to rebound, which is great to see."
The survey highlights an encouraging 5 percent increase in international visitor numbers compared to the same quarter last year, with a notable rise in higher-spending tourists. Additionally, 90 percent of respondents rated their experience in New Zealand as satisfactory or very satisfactory, reflecting the quality of the country's tourism and hospitality offerings.
“These results are promising for tourism and hospitality businesses, which have faced tough challenges in recent years," Doocey added. "While the economy faces challenges, tourism will play a critical role in our recovery."