California Pistachios Aim to Crack Indian Market with Jasprit Bumrah as Brand Ambassador

The American Pistachio Growers (APG) aim to expand their presence in India, leveraging Jasprit Bumrah as their brand ambassador. Highlighting pistachios' health benefits and market prospects, APG sees a burgeoning demand in India.

By Diksha Rathore. The American Pistachio Growers (APG) are setting their sights on the fast-growing Indian market. Sumit Saran, APG's India representative, shared in an exclusive interview with ANI that India, which lacks domestic pistachio production, is becoming a crucial import destination.

Saran emphasized the rapid growth of pistachio imports from 820 metric tons to about 20,000 metric tons over seven years. 'California pistachios are renowned for their quality and safety standards,' he noted. Indian consumers are transitioning from using pistachios as garnish to snacking on them, similar to almonds and cashews.

Saran also highlighted the health benefits of pistachios, describing them as an 'antioxidant powerhouse' and the 'only nut with all nine essential amino acids.' Jasprit Bumrah was announced as the brand ambassador for California-grown pistachios for the 2024-25 season, symbolizing a significant milestone for APG.

Bumrah expressed his excitement, noting that pistachios are a perfect snack for athletes. The APG, governed by a democratically elected board, aims to increase global awareness of nutritious, American-grown pistachios.

Saran concluded by stressing the importance of India-US ties, particularly the 'people-to-people connection,' highlighting the Indian origins of many pistachio growers in the US. Bumrah's involvement marks the beginning of an 'incredible partnership,' leading up to the 2028 Los Angeles Olympics, where cricket will make its return after 128 years.

(With inputs from agencies.)