Mother Dairy Introduces 'Promilk': A Protein Boost for Delhi-NCR

Mother Dairy has launched 'Promilk', a new protein-rich milk product, targeting India's protein-deficit population in the Delhi-NCR region. Priced at Rs 70 per litre, it offers 40 grams of protein per litre and is fortified with vitamins A and D. The launch is part of a broader initiative to address nutritional deficiencies.

Mother Dairy unveiled 'Promilk', a new protein-enhanced milk product aimed at tackling protein deficiency in the Delhi-NCR region. Priced at Rs 70 per litre, 'Promilk' offers a substantial 40 grams of protein per litre, supplemented with vital minerals and vitamins A and D.

The company's Managing Director, Manish Bandlish, highlighted the product's role in addressing the nutritional gap, noting the widespread lack of protein awareness among the Indian population. The launch event underscored the urgent need for convenient nutrition solutions.

Initially targeting a production of 50,000 litres daily, the company is poised to expand beyond the NCR based on consumer response. The launch of 'Promilk' marks the beginning of a series of 'Pro' range products, including curd and paneer, set to hit the market in the coming months.

(With inputs from agencies.)