Chile's Wine Exports Soar in Brazil Amidst U.S. Tariff Woes

Chile's wine exports to Brazil are thriving, countering reduced sales in the U.S. due to tariffs. Brazil now leads as Chile’s primary market with high potential for growth, while exports to China decline amid reduced wine consumption. Chile focuses on promoting premium sustainable wines.

Chile's wine exports are experiencing significant growth in Brazil, providing a lifeline amid dwindling sales to the United States due to increased tariffs, as highlighted by industry experts and export data.

According to Wines of Chile, the nation's primary wine producers' association, U.S. imports have dropped by 13% over the first seven months of 2025, spurred by tariffs introduced under President Donald Trump's administration. Initially absorbed by producers and importers, the tariff costs are now being passed to consumers, leading to a less dynamic American market, said Angelica Valenzuela, Wines of Chile's commercial director.

While exports to China are also down by nearly 23% due to reduced consumption, Brazil has solidified its status as Chile's top market, boasting a near 10% growth. The increase in regular wine consumers in Brazil, particularly women and those with higher disposable incomes, offers expansive growth potential, prompting Chile to bolster its image as a leading producer of premium and sustainable wines.

(With inputs from agencies.)