Jasprit Bumrah Teams Up with L&T Finance as Brand Ambassador

L&T Finance Ltd. has appointed Indian cricketer Jasprit Bumrah as its brand ambassador. This partnership aims to enhance the company's brand identity and engage its vast customer base through strategic marketing campaigns. LTF is a leading NBFC known for its diverse financial services and commitment to excellence.

In a strategic move to bolster its brand identity, L&T Finance Ltd. has signed celebrated cricketer Jasprit Bumrah as its new brand ambassador. This partnership signifies a dynamic chapter in LTF's growth strategy, aiming to broaden its customer engagement across India through targeted marketing campaigns.

Chief Marketing Officer Ms. Kavita Jagtiani emphasized the alignment of Bumrah's values with LTF's mission. She noted his discipline and commitment, qualities that resonate with the company's ethos of excellence and customer-centricity. Bumrah's widespread appeal and relatable persona make him an ideal representative for LTF.

Jasprit Bumrah, managed exclusively by RISE Worldwide, expressed eagerness to be part of LTF's journey. Renowned for its strong legacy and innovative solutions in rural and urban finance, LTF is positioned as a leader in the sector, aiming to empower communities and achieve financial inclusivity.

(With inputs from agencies.)