Revolutionizing Finance: FinBox's Groundbreaking CDP for Real-Time Insights

India's leading credit infrastructure company, FinBox, has launched an Account Aggregator-based Customer Data Platform (CDP). This platform enables real-time access to customer data, facilitating precise financial assessments beyond underwriting. It revolutionizes decision-making for banks and NBFCs by integrating data for actionable insights and improved customer engagement.

In a significant move for the financial sector, India-based FinBox has unveiled an innovative Account Aggregator-based Customer Data Platform (CDP). This new technology promises to deliver extensive customer data analysis, enabling banks and NBFCs to gain actionable insights in real-time, thus improving their financial assessment capabilities beyond traditional underwriting processes.

Customer data fragmentation and stale information have long plagued financial institutions, hindering strategic revenue generation efforts. The AA CDP by FinBox offers a solution by automating decision-making rules and creating customer cohorts. This advancement unlocks diverse use cases, such as early warning systems, portfolio monitoring, and cross-selling opportunities, increasing revenue potential.

Rajat Deshpande, CEO & Co-Founder of FinBox, highlights the transformative impact of account aggregation on building data-rich workflows. The platform acts like a cerebral cortex for financial institutions by integrating multiple data sources to identify patterns and opportunities swiftly. This evolution is crucial, given the fierce competition in the digitized financial market, where personalized offerings at scale are essential for business success.

(With inputs from agencies.)