Liberty General Insurance Drives Financial Literacy through Innovative Campaigns

Liberty General Insurance spearheads a major insurance awareness initiative in Delhi and Punjab, utilizing grassroots outreach and digital engagement. Their campaign, 'Suraksha ka Vaada Bima ke Saath,' includes door-to-door visits, street plays, and social media efforts, aiming to educate communities on the importance of insurance.

Liberty General Insurance is at the forefront of a significant insurance awareness campaign in Delhi and Punjab. The initiative, named 'Suraksha ka Vaada Bima ke Saath,' involves grassroots efforts and digital outreach to enlighten communities on the necessity of insurance. By reaching out to households directly and through engaging street plays in key neighborhoods, the initiative seeks to dismantle myths and expand insurance knowledge.

Liberty's campaign reaches both rural and urban areas, striving for financial literacy through innovative methods, including social media. With a focus on accessibility, the company disseminates the 'Wise Ways of Insurance' booklet, translated into vernacular languages, further benefiting communities in understanding insurance products.

The ongoing initiative aligns with IRDAI's 'Insurance for All by 2047' vision, as emphasized by Mr. Parag Ved, CEO & Whole-Time Director of Liberty General Insurance. Looking forward, Liberty plans to extend its reach with a transit media campaign in South Delhi, utilizing branded auto rickshaws to permeate daily life and reinforce insurance awareness.

(With inputs from agencies.)