Private Paradises: Cruise Lines' Caribbean Ventures
Major cruise operators are heavily investing in creating their own private Caribbean destinations, boosting revenues and passenger capacity, as seen with Royal Caribbean's successful CocoCay. With increased direct bookings and reduced fees, other operators like Carnival and Norwegian are striving to replicate this model for improved returns.
Major cruise operators have embarked on a new course, steering their investments into creating private Caribbean destinations. This strategy has gained momentum since Royal Caribbean launched 'Perfect Day at CocoCay' in 2019, leading to increased interest and profits.
By owning private ports, companies like Royal Caribbean avoid passenger fees and expand revenue streams. This model, praised by industry experts, has sparked rivals Carnival Corporation and Norwegian Cruise Line Holdings to develop their destinations, hoping to emulate Royal's success.
Cruises have seen rising earnings, attracting travelers eager to explore post-pandemic. Direct bookings have increased, reducing reliance on travel agents, and forecast trends show growth in private island capacities. Despite concerns about authentic experiences, the Caribbean remains a coveted cruise destination.
(With inputs from agencies.)