World Gold Council's Quora Campaign Sparks High Engagement and Awareness

The World Gold Council's campaign on Quora significantly boosted engagement and awareness for gold investments. Utilizing targeted strategies and various content formats, the campaign achieved high impressions, click-through rates, and video view rates. The WGC's authoritative insights resonated with high-intent audiences, positioning it as a leading authority in gold investments.

The World Gold Council (WGC) achieved remarkable engagement and awareness through its recent campaign on Quora.

The international trade association, representing the gold industry, sought to educate potential investors on the advantages of gold investments. Leveraging Quora's unique platform for knowledge-sharing, WGC experts engaged with highly interested audiences, offering authoritative insights on gold investment.

The campaign used advanced targeting techniques to reach users seeking information on personal finance and gold investments. A multi-faceted strategy of promoted answers and engaging video content ensured that relevant users received WGC's valuable insights. The campaign delivered over 6 million impressions and significantly higher click-through rates compared to platform benchmarks.

(With inputs from agencies.)