Wayanad Robusta Coffee Shines at World of Coffee 2024

Wayanad Robusta coffee from Kerala made a strong debut at the World of Coffee 2024 in Copenhagen, receiving international acclaim. This marks the first major international presentation of this unique coffee, showcasing Kerala's potential in the global coffee market and creating new export opportunities.

At the World of Coffee 2024 event in Copenhagen, Wayanad Robusta coffee from Kerala received an enthusiastic response, marking a significant milestone for the unique coffee variety on the global stage.

Kerala's Industry Minister P Rajeev hailed this acceptance as evidence of the blend's international market potential. This is the first time Wayanad Robusta coffee has been presented globally, saying they received inspiration from the positive response at a Bangalore coffee conference last year.

The Kerala government has initiated several projects like Carbon Neutral Coffee Park and Climate Smart Coffee to market branded Wayanad coffee. However, the coffee variant remains lesser-known abroad. Leading the international push, Climate Smart Coffee Project's head G Balagopal led a delegate of Wayanad coffee farmers to Copenhagen, meeting promising export interests. Minister Rajeev emphasized the need for a detailed export plan.

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