Prasoon Joshi Takes Helm as Prasar Bharati Chairman

Prasoon Joshi, a noted lyricist and communications expert, has been appointed chairman of India's public service broadcaster, Prasar Bharati. Known for his contributions to literature, advertising, and cinema, Joshi is expected to bring fresh creative vision to the organization during a time of technological transformation and evolving audience expectations.

Noted lyricist and communications expert Prasoon Joshi has been appointed as chairman of Prasar Bharati, India's public service broadcaster, according to a statement from the Ministry of Information & Broadcasting on Saturday.

Joshi is a distinguished creative professional with significant contributions to literature, advertising, and cinema. Known for his impactful writing and cultural sensibility, he has played a pivotal role in shaping Indian media narratives.

Union Minister Ashwini Vaishnaw congratulated Joshi, emphasizing that his appointment brings renewed energy and fresh creativity to Prasar Bharati, especially as it navigates a period of rapid technological change.