MINISO FRIENDS: Singapore’s New Retail Hotspot

MINISO launched its first MINISO FRIENDS store in Singapore, enhancing retail experiences with immersive designs and exclusive products. Located in VivoCity, it offers over 3,200 SKUs, marking MINISO's evolution into a leading IP operation platform. The launch is part of MINISO's global expansion, reinforcing Singapore as a core market.

MINISO has officially launched its first MINISO FRIENDS store in Singapore at VivoCity, marking an upgrade in retail experiences with enhanced visuals and a broadened product portfolio. This flagship store offers a vibrant experience that seamlessly integrates retail, social interaction, and immersive entertainment.

Strategically located in VivoCity, Singapore's premier shopping mall, MINISO FRIENDS benefits from high foot traffic and a diverse consumer mix, including young locals, families, and international tourists. The 450 square meter space features over 3,200 carefully curated items spanning various categories like lifestyle, beauty, and collectibles.

The store's design fosters a unique atmosphere of exploration and social interaction, highlighted by a YOYO installation and themed zones. Partnerships with globally recognized brands and exclusive Singapore collaborations spotlight its innovative approach, positioning it as both a shopping destination and social hub.