RZLER: Bridging Global Luxury and Indian Artistry

The U.S.-based fashion house RZLER launches its lifestyle brand in India, starting with a flagship perfume boutique in Pune. The brand, influenced by Gen Z and modern culture, aims to merge global luxury with Indian craftsmanship, expanding to major cities and e-commerce platforms.

RZLER, a premier U.S. fashion house, has launched its luxury lifestyle brand in India, beginning with a flagship perfume boutique on Pune's JM Road. This marks the commencement of an ambitious expansion plan across major Indian cities, including Mumbai, Delhi, and Bengaluru, showcasing a seamless blend of American styles and global luxury.

RZLER redefines elegance through the influence of contemporary slang 'rizzler,' popular with Gen Z for charisma and effortless style. The company's digital strategies include expanding its presence on Amazon India, Flipkart, and Nykaa, alongside partnerships with Q-commerce platforms to enhance accessibility to its premium scents across the subcontinent.

Founder Jason Averill integrates India's rich textile legacy and artisanal craftsmanship into RZLER's philosophy, aiming to create a modern global lifestyle. The brand's future offerings will feature tailored suits, luxurious handbags, and bold apparel, establishing India as a key market for its globally inspired luxury vision.

(With inputs from agencies.)