SIT Games: Turning Relaxation into Sport with Sleepyhead

Sleepyhead, a lifestyle brand, is hosting 'SIT Games' where participants can win INR 1 lakh for sitting 8 hours straight. Taking place in Bengaluru, the event celebrates the art of relaxation. With quirky challenges, it aims to reward participants for mastering the art of chilling.

In a unique twist to relaxation, Sleepyhead, a burgeoning lifestyle solutions brand, has unveiled 'SIT Games,' a competitive event rewarding relaxation enthusiasts. Taking place on April 5 in Bengaluru, this innovative contest invites participants to earn INR 1 lakh by doing seemingly nothing more than sitting for eight hours straight.

Hosted by popular creator @bekarobar at Sleepyhead's Koramangala outlet, 'SIT Games' presents quirky challenges with a singular rule: no standing up. To generate buzz, Sleepyhead launched an out-of-home campaign, turning Bengaluru into a vibrant playground for those who master the art of chilling. The campaign features eye-catching mobile vans and bus shelters with witty taglines.

Ullas Vijay, CMO of Duroflex Group, underscores the brand's commitment to understanding the lifestyle of young India, blending comfort with innovation. Sleepyhead's pioneering vision continues to redefine home solutions, reflected through their growing retail footprint across Bengaluru.

(With inputs from agencies.)