Thomas Cook and SOTC Travel Partner with Tourism New Zealand to Boost Winter Tourism

Thomas Cook (India) and SOTC Travel have partnered with Tourism New Zealand to enhance winter tourism in New Zealand, targeting Indian travelers. The strategic JV aims to offer new products and leverage marketing to appeal to diverse Indian demographics during the country's prime vacation period.

Thomas Cook (India) and SOTC Travel have entered into a strategic joint venture with Tourism New Zealand to bolster tourism during the winter months of June to August. This collaboration aims to capitalize on the Indian vacation period, enticing travelers with fewer crowds and off-season pricing.

The partnership will see the development of new travel products, utilizing the companies' extensive consumer bases across metropolitan and smaller city markets. The initiative is designed to attract multi-generational families, couples, working professionals, millennials, and GenZ consumers from India.

'New Zealand is magical in winter,' said Rajeev Kale, President and Country Head - Holidays, MICE, Visa at Thomas Cook (India). 'Our JV intends to inspire value-seeking Indian travelers and maximize the seasonal opportunity,' he added, highlighting the campaign's focus on inspiring Indian tourists.

(With inputs from agencies.)