Crafting Bharat: Brand Ki Baat - The Evolution of Storytelling in the Digital Age

Crafting Bharat: Brand Ki Baat explores the art of storytelling, focusing on how authentic narratives shape brands in a digital-first world. Host Shubhreet Kaur speaks with industry leaders Priya Patankar and Prasid Banerjee about building trust, the evolution of tech journalism, and the essence of thought leadership.

In an era where digital communication is paramount, Crafting Bharat: Brand Ki Baat delves into the art of storytelling with leaders shaping the future of branding. Through engaging narratives, brands connect with audiences authentically, building trust and fostering meaningful interactions.

This episode, hosted by Shubhreet Kaur, features insights from Priya Patankar, Head of Corporate Communications at PhonePe, and Prasid Banerjee, Senior Account Director at Adfactors PR. They discuss the evolution of storytelling, trust in digital payments, and the role of tech journalism.

The conversation highlights that impactful brand storytelling is no longer about the brand itself but how it resonates with real people. Trust, credibility, and adaptiveness form the backbone of these narratives, setting the stage for successful brand engagement in a tech-driven world.

(With inputs from agencies.)