Kansai Nerolac's Innovative Storefronts Empower Vendors at Maha Kumbh

Kansai Nerolac Paints Limited is supporting small vendors at the Maha Kumbh Mela by providing vibrant storefronts. These structures, inspired by Nerolac colours, help vendors stand out amid the crowd, offering aesthetic appeal and utility. The initiative underlines the company's social commitment and innovative approach in real-world applications.

At the Maha Kumbh Mela, Kansai Nerolac Paints Limited is making waves with an initiative that merges tradition with innovation to support local vendors. The company provides colorful storefronts, drawing inspiration from the vibrant hues of Nerolac shades, allowing vendors to stand out and attract more visitors.

This initiative responds to the challenges faced by small businesses in the bustling environment of the world's largest religious gathering. Designed as adaptable, these storefronts become overhead canopies and include shelves, menu boards, and signage, creating a distinct presence for each vendor while enhancing their business space.

Kansai Nerolac's efforts provide a dual benefit: empowering vendors and demonstrating the transformative impact of colors. The company's spokesperson emphasized that the initiative not only uplifts the vendors but also showcases the power of creative utility in out-of-home (OOH) advertising, proving that innovative solutions can thrive at large-scale events like Maha Kumbh.

(With inputs from agencies.)