Rosita Missoni: A Fashion Dynasty's Legacy

Rosita Missoni, co-founder of the influential Italian fashion brand known for its colorful knitwear, passed away at 93. Starting the brand with her husband, Ottavio, in 1953, Rosita was a visionary in the fashion industry. The brand gained prominence for its unique patterns, becoming synonymous with the avant-garde fashion movement.

Rosita Missoni, an iconic Italian designer and co-founder of the globally renowned fashion brand Missoni, has passed away at the age of 93. The family-owned company expressed their sorrow while honoring Rosita as a 'visionary figure in the Italian and international fashion world.'

Together with her husband Ottavio Missoni, Rosita launched the fashion house in 1953, bringing to life geometric patterns and vibrant knitwear that quickly captured the imagination of the fashion world. Their signature zigzag designs became a hallmark of modern fashion, celebrated on the pages of Vogue, Elle, and Marie Claire.

Despite facing challenges, such as the infamous 'battle of the bras' incident at the Pitti Palace in Florence, the Missoni brand sustained its momentum, evolving over the decades to include home collections. Rosita's enduring influence was carried forward by her daughter Angela, with the brand exploring new horizons under recent financial advisement from Rothschild.

(With inputs from agencies.)