Empowering Young Voices: Radio City's Junior Jocks
This Children's Day, Radio City partnered with WOKA to celebrate young listeners through 'Junior Jocks,' allowing children to co-host radio shows, promoting safe and enriching content. The initiative engaged children nationwide, advocating child-friendly media in an era of increasing digital consumption.
- Country:
- India
This Children's Day, Radio City, a renowned name in Indian broadcasting, in partnership with WOKA, launched 'Junior Jocks'—an initiative to empower young voices by involving children as co-hosts on live radio shows.
The event aimed to promote secure, child-friendly content amidst growing digital consumption, reaching listeners across ten major markets. This partnership underscores the importance of providing safe entertainment tailored for children below 14 years.
With a commitment to socially responsible broadcasting, Radio City and WOKA succeeded in advocating for a media landscape focused on enrichment and child empowerment. This festive event transformed Radio City's airwaves into a vibrant space for child RJs to express creativity and joy.
(With inputs from agencies.)