Transforming Spaces: TTK Good Home's Diwali Campaign of Cleanliness and Joy

TTK Good Home launches a Diwali-to-Diwali campaign to clean one orphanage or old age home weekly across India. The initiative started in Tamil Nadu and Maharashtra, providing locations with yearlong cleaning supplies. The campaign aims to create clean, welcoming spaces and plans to increase revenue by 20% next year.

TTK Good Home, a brand under TTK Healthcare's Consumer Product Division, has embarked on a transformative Diwali-to-Diwali initiative, cleaning one orphanage or old age home every week for a year. The campaign, named 'Your Happy Nest,' started in Tamil Nadu and Maharashtra, and plans to expand throughout India.

Each facility visited will receive a yearlong supply of cleaning and air care products aimed at improving the living environments of the residents. With their range of cleaning products like brooms, aroma room fresheners, and glass cleaners, TTK Good Home is committed to creating safe and welcoming environments for orphans and the elderly.

In conjunction with this initiative, TTK Good Home aims to grow its current revenue by 20% over the next year by venturing into new categories and expanding distribution. The campaign has already gained significant attention online, amassing over 5 million views and thousands of likes on social media.

(With inputs from agencies.)