Scream for Sweetness: Pulse Candy's Interactive Challenge for Candy Day

Pulse Candy introduces the #ScreamForPulse contest, a digital challenge engaging candy lovers with a voice-controlled game. The initiative promotes interaction and fun on National Candy Day, inviting participants to win exciting prizes. The DS Group continues its industry leadership with an engaging blend of gaming and confectionery.

In celebration of National Candy Day, Pulse Candy, a leading brand from the DS Group, is offering candy enthusiasts a chance to participate in the #ScreamForPulse contest. This digital challenge invites players to control an on-screen character by using their voice's decibel level, promising fun and interactive gameplay with the opportunity to win exciting prizes.

Arvind Kumar, General Manager of Marketing for Confectionery at DS Group, highlighted the campaign's aim to bring gaming fun to their youthful audience, enhancing the joy and energy of Candy Day. The contest not only serves as a playful engagement but also emphasizes Pulse Candy's consumer-centric approach.

The DS Group, a prominent FMCG conglomerate, continues to lead the hard-boiled candy market with Pulse, which has maintained its position as India's top candy for eight consecutive years. The corporation prides itself on innovation and sustainability, as reflected in their LEED certifications.

(With inputs from agencies.)