Musk's X Files: Social Media Power Play or Political Bias?

Elon Musk is reportedly influencing the US presidential election through algorithmic tweaks on his social media platform, X. Engagement with his account has surged, raising concerns about potential bias and regulation challenges. New research suggests a disproportionate reach of conservative content, questioning X's neutrality.

Elon Musk, a prolific Twitter user and now the owner of its successor, X, is at the center of a growing controversy regarding his use of social media influence in politics. With an unexpected surge in engagement on his posts since endorsing Donald Trump, Musk is under scrutiny.

Recent findings indicate a significant uptick in Musk's X account metrics, notably in views, retweets, and likes, outpacing leading political figures on the platform. This has led to speculation about whether the platform's algorithms have been adjusted to benefit Musk's content visibility.

This development has sparked debates over the neutrality of social media platforms, particularly concerning regulation. Critics argue for stricter controls to prevent potential manipulation of information, as Musk's actions question the integrity of his platform during a pivotal election campaign.

(With inputs from agencies.)